CHAPTER 5
Comparative cases in Marketing, Consumption and Digital Markets
By Contributor to be confirmed
Proposed chapter · Forthcoming
In Marketing, Consumption and Digital Markets: Foundations and Emerging Questions
Maaref University Press
Abstract
The proposed chapter addresses comparative cases in marketing, consumption and digital markets. Its final argument, evidence, author details and page range will be supplied after review and acceptance.
Project details
Keywords: Marketing, Consumption and Digital Markets; Comparative cases
License:
Language: en